After Ford Motor Company acquired Spin, the brand needed a complete overhaul of its digital presence. The challenge was refreshing the website’s design and UX to reflect a more mature, enterprise-ready brand and preparing Ford’s broader strategy to expand Spin into nine+ global markets. The existing platform wasn’t scalable or localized and didn’t match the quality or strategic positioning needed for a company entering a global mobility race.
We led the full redesign and development of Spin’s website, overseeing a broader design team across multiple time zones. Beyond the core build, we developed a modular system that could be adapted for global rollouts. We localized content, adjusted UX for regional nuances, and deployed versions tailored to more than nine international markets. The digital ecosystem was engineered not just to look better—but to scale with Spin’s rapid growth under Ford’s umbrella.
Delivered a Enterprise-Grade, global-ready website that reflected the caliber of a Ford-backed brand. The new digital experience not only elevated Spin’s perception in the market, but also supported its global expansion strategy by designing a site with scalable architecture. The platform became a long-term asset—one that continued to serve new market launches, investor confidence, and future acquisition potential. Compared to their previous site, the relaunch marked a professional leap forward—transforming what once felt like a startup into a legitimate global contender in the micro-mobility market.
