Formerly known as Skill Money Games, the company faced a major challenge: their brand and web presence didn’t reflect the scale or sophistication of their patented AI-driven gaming technology. As they prepared to reposition from a cash-based golf game platform into a full-fledged AI technology company, they needed a brand and digital experience that could signal that leap—especially to investors, partners, and enterprise-level venues.
We helped reposition Evenplay from a niche gaming brand into a scalable AI sports technology platform. We built a sleek, mobile-first site that clarified their product infrastructure and communicated the company’s tech-forward vision to partners, venues, and investors.
Following the rebrand and website launch, Evenplay successfully shifted market perception—securing major partnerships and attracting significant investor interest, including backing from Elysian Park’s Golf Ventures. The company launched with high visibility at CES, drawing attention from thousands of attendees and influencers, including Ja Rule, JR Smith, and top golf creators. The rebrand not only clarified their vision—it helped position Evenplay as a serious player in sports tech, paving the way for product expansion, investor traction, and long-term industry relevance.
